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From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency

Posted by NiftyMarketing Mike’s disclaimer: This is not a post about how awesome I am, or how there is only one way to build an internet marketing agency. It’s a combination of stories and thoughts...

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9 Lessons from an $11m Marketing Campaign

Posted by jamesporter The John Lewis Christmas 2013 campaign has smashed it virally. Since it launched two weeks ago it’s had: 8 million views on YouTube 150k Twitter mentions 70k Facebook interactions...

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11 Marketing Survival Lessons Learned from Accidentally Enraging an Island...

Posted by DannyDover My initial response to the massive traffic increase was not exactly professional. “HOLY FREAKING CRAP BALLS!“, I blurted out. I searched the room for a fellow nerd to share my...

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4 Lessons From a Year of MozCast Data

Posted by BenMorel86 This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own...

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Applying Lessons from the Publishing Industry to SEO Consulting

Posted by SarahKershaw “Search has been less and less relevant since Facebook released News Feed. Now we get the vast majority of our traffic via social, and about 1-2% from search” â?? Chris Dannen...

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7 Lessons Designers Learn From an IKEA Catalog

I still remember the very first time I held an Ikea catalog in my hands and flipped through its pages. It was 1999 and the cover was a well-lit living room with a mother and son lying comfortably on a...

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Lessons from the Front Line of Front-End Content Development

Posted by richardbaxterseo As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a...

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Music SEO – 7 Lessons in Brand Optimization for 2015

Posted by evolvingSEO Bands, music, and SEO – A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like ”dining room lamps” or an informational search...

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3 Surprising Lessons From Building 26,000 Links

Posted by KelseyLibert The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been...

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Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results....

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11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjones We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t...

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